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The world is drowning in plastic. Help us change that.

Environmental pollution from single-use plastic.

Studies found that more than eight billion tonnes of plastic waste have been produced worldwide since the 1950s and 80% of it still pollutes our environment, destroys ecomechanisms or floats in the sea.

Especially in industrialised countries like Germany, the consumption of resources is enormous. Here, about 25 kg of plastic waste is thrown away per person every year. Once plastic is in the environment, it stays there or decomposes into microplastics, which then end up in our groundwater.

Why is plastic so dangerous?

For humans: Microplastics are now found in more and more food.
The latest findings show that tiny residues can even be found in milk, honey and drinking water. These can be carcinogenic and cause serious damage to health. According to the WWF, we humans ingest up to 5 grams of microplastics per week through our food. That is equivalent to one credit card.

For animals: Wild animals and birds, but especially sea creatures are affected by the plastic problem, as they can get caught in it, injure themselves, eat it and choke on it.

For the ocean: According to a study by researchers at the University of Georgia, there will be more plastic than fish in the ocean by 2050. Plastic is polluting our oceans.


We care about the environment

That's why we take great care to ensure that our products arrive at your door free of microplastics. Because what many people don't know: poor manufacturing processes can also lead to a high environmental impact.

Our Mission

We, that's Jannes Meier and Nicolas Pless, started at the end of 2019 with the mission to ban microplastics from private households and to reduce the use of single-use plastics. We believe that consumers have the power to change existing economic systems. We ourselves can decide which products we consume and which we do not. In this way, we have a direct influence on the production chain and can thus take responsibility for our environment. Together with our customers, we want to make the world a cleaner place, starting right at home.

Cleaning products that are good for you and the environment

without microplastics



Made in Germany

effective cleaning

For each order we plant a tree.

Doing good together

We want to give something back. Even though we are very conscious of the environment, we can't do without resources. That's why we work with The Eden Reforestation Projects to plant a tree for every order. The Eden Reforestation Projects are restoring healthy forests and reducing extreme poverty in some emerging countries.

Together with local villagers, more than 300 million trees have been planted worldwide in Ethiopia, Madagascar, Nepal, Haiti, Indonesia, Mozambique, Kenya and Central America since the beginning. In addition, we have decided to support theoceancleanup initiative with donations as they rid the oceans of carelessly discarded single-use plastic.

For a cleaner environment

klaeny is more than just a brand. Behind this brand there is a fast, dynamic and highly motivated team. Together we work hand in hand on new projects to make the world more sustainable. We want to take you with us on our journey! We are always open to your questions about our company, team and products, or to tips for a sustainable household routine.