All-purpose Laundry Detergent (4kg)


Sustainable detergent without microplastics 💚

With our all-purpose laundry detergent, your laundry will be sparkling clean! Our detergent removes dirt and odors without harming the environment.

The kit contains:
  • 1x package of 1 kg of all-purpose detergent
  • 1x paper dosing aid
  • 1x water hardness test strip

With the enclosed water hardness test and dosing aid you can determine the water hardness of your household, determine the appropriate dosage of powder and thus wash even more environmentally friendly. 1 kg of detergent corresponds to approx. 20 wash loads at a price of € 0.31 per wash load.

  • Certified with the EU Ecolabel
  • Easily biodegradable and vegan
  • Excellent solubility in water
  • Light, alpine fresh fragrance with a subtle note of bergamot
  • Packaging completely without plastic: cardboard made of 100% recycled paper

Did you know that our detergent contains a corrosion inhibitor to protect the washing machine, as well as water softener, which prevents limescale buildup in the washing machine? Also, we plant a tree for every order. 🌳

Thank you for making the world a little better together. 💚

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Our laundry detergents are designed to achieve radiant laundry even with small quantities and low temperatures, without unnecessarily harming the environment. Efficiency and environmental compatibility certified with the EU Ecolabel.

Non-ionic surfactants

The cleaners: Our surfactants ensure that dirt is easily washed out. Of course, they are biodegradable and sustainably produced.

Anionic surfactants

They are the "washing-active" substances in the detergents that are used in optimal doses to clean without leaving residues.


By using enzymes, we can guarantee clean laundry even at low temperatures from 30°. This saves energy and emissions, but also costs.


The Feel Good Manager: Again, allergen-free fragrances are used so that your laundry smells pleasant after cleaning. Our Sensitive detergent does not contain any fragrances.

Oxygen-based bleaching agent

Strong against stubborn dirt and unpleasant odours. A tried and tested hygiene agent which breaks down into water, soda and oxygen.

Washing aids

Our detergents also contain other ingredients. You can be sure that only what is needed goes in and that all environmental aspects are respected.


1) Fill your washing machine

Pay attention to the loading instructions of your machine!


2) Add our laundry detergent powder

With our dosing aid you can use the optimal amount of detergent powder.


3) Clean clothes

Environmentally friendly and without microplastics - your laundry is now sparkling clean!

The EU Ecolabel

This label was created by the European Commission in 1992. It distinguishes more environmentally friendly and healthier products and services.

Here, a lot of attention is paid to environmental criteria and ingredients as well as to social and also ethical aspects.

We are proud that our laundry detergent powder is certified with the EU Ecolabel.


Caution. Causes severe eye irritation. Keep out of the reach of children. Do not inhale dust. IF ON SKIN: Wash with plenty of water. IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses if possible. Continue rinsing. If eye irritation persists: Seek medical advice/attention. Store in a dry place.

Full product data sheet for klaeny laundry detergents: Link

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Along with the Eden Reforestation Project, we plant a tree for every order.

Achieving more together

In cooperation with the organization "The Eden Reforestation Projects" we donate a tree for each and every order that is placed in our online store in order to continue to campaign for fair working conditions in emerging markets.