Our laundry detergents are designed to achieve radiant laundry even with small quantities and low temperatures, without unnecessary harm for the environment. Efficiency and environmental compatibility certified with the EU Ecolabel.
Non-ionic surfactants
The cleaners: Our surfactants ensure that dirt is easily washed out. Of course, they are biodegradable and sustainably produced.
Anionic surfactants
They are the "washing-active" substances in the detergents that are used in optimal doses to clean without leaving residues.
Enzymes
By using enzymes, we can guarantee clean laundry even at low temperatures from 30°. This saves energy and emissions, but also costs.
Scents
The Feel Good Manager: Again, allergen-free fragrances are used so that your laundry smells pleasant after cleaning. Our Sensitive detergent does not contain any fragrances.
Oxygen-based bleaching agent
Strong against stubborn dirt and unpleasant odours. A tried and tested hygiene agent which breaks down into water, soda and oxygen.
Washing aids
Our detergents also contain other ingredients. You can be sure that only what is needed goes in and that all environmental aspects are respected.
The EU Ecolabel
This label was created by the European Commission in 1992. It distinguishes more environmentally friendly and healthier products and services.
Here, a lot of attention is paid to environmental criteria and ingredients as well as to social and also ethical aspects.
We are proud that our laundry detergent powder is certified with the EU Ecolabel.

Caution. Causes severe eye irritation. Keep out of the reach of children. Do not inhale dust. IF ON SKIN: Wash with plenty of water. IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses if possible. Continue rinsing. If eye irritation persists: Seek medical advice/attention. Store in a dry place.
Full product data sheet for klaeny laundry detergents: Link
Our team
150.000
trees were planted by klæny buyers.
Doing good together
Together with The Eden Reforestation Projects Organisation, we plant a tree for every order in our shop.
The Eden Reforestation Projects are restoring healthy forests and reducing extreme poverty in some emerging countries. Together with local villagers, more than 300 million trees have been planted worldwide in Ethiopia, Madagascar, Nepal, Haiti, Indonesia, Mozambique, Kenya and Central America since the beginning.